Your brand isn’t what you say it is.
It’s what they say it is.
Does that scare you?
You might have an idea in your head or a concept in your office regarding your brand, but your brand isn’t your logo, your blog or your trendy colour scheme – it’s the gut feeling people have about you.

This gut feeling is created after having several experiences with you or your company.
Therefore, if you are engaging the public at any level, you have a brand.
Intentionally or haphazardly, you have a brand.

Michael Eisner, former CEO of Disney, once said, “A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
What Mike said is true, but it happens at lightning speed now.
Because of the world-wide interweb and a social-media-frenzied culture, your brand can be instantly awesome or instantly tarnished.

So as you step out everyday to conduct business (or not, for that matter), know this – you have the chance to leave your personal fingerprints on everyone you meet.
Not in such a way that you should be arrested, but in a way that is going to leave an impression about you or your business.
And that impression will affect their gut feeling about you.
And that impression, is your brand.

Are you aware of your brand?
Are you making purposeful strides toward embodying the brand you want to be?
How are you doing that?