Over the last several years, the Relay for Life campaign has taken off.
When I lived in Virginia, it was a huge event that I helped cover whilst working at Cable 12.
The occasion unites a community that rallies around one cause – fighting for a cure for cancer.
Life is different for me now that I am no longer working at a camp.
Ever since I started a business with a dear friend, I am able to be more active in the community.
One way I was able to get involved was with the Relay for Life for the greater Travelers Rest area. Bottlecap (my business) was able to lend support by participating in the Paint the Town Purple campaign.
We showed our support by temporarily changing our logo as you can see below.
Those that participated in helping paint the town purple were entered into a contest and judged by a small panel.
The winner was chosen based upon certain criteria and were awarded the Spirit Award.
I had made some suggestions for a creative trophy, and then very quickly given the task of developing said trophy.
In trying to capture the essence of the event and the area, I wanted to do something unique.
High gloss latex paint
Reclaimed barn wood
A Jenga piece
A hanging thingy for the back
Below is the abridged version of the process…
…and where it currently rests (The Forest Coffeehouse was the recipient of the award).
So congratulations to my super-wonderful friends at The Forest, and well done to the folks involved in our area’s Relay for Life event.
Do you have a cool Relay for Life event in your area?
What are some creative things surrounding the promotion of the event as well as the all-night-long relay itself?